Keep it Simple
All singing, all
dancing Multimedia effects are unnecessary, it will simply annoy visitors if it
stops pages displaying.
Keep it Fast
Most people don't want
to be part of the (World Wide Wait), why should they, your site needs to
start to appear in a few seconds and the whole page in
less than a minute.
Keep it easy to use
better to have many small specific fast loading pages which are clear and easy
to navigate between then one large confusing page, your visitors will appreciate
the fast easy access.
Designing to keep it CLEAN, SIMPLE, FAST and EASY to USE, but
above all PROFESSIONAL.